WP2191 GOV.UK Brand Identity Refresh
Key facts
- Contract value
- £400,000
- Awarded
- 23 Jan 2024
- Contract starts
- 05 Feb 2024
- Contract ends
- 04 May 2024
- Procedure
- Call-off from a dynamic purchasing system
- Buyer type
- Central government
- Source
- Contracts Finder
Awarded to
| Supplier | Value |
|---|---|
| M&C SAATCHI (UK) LTD | £400,000 |
Description
The outcomes GDS want to achieve through this competition are to: - increase GOV.UK's appeal to the broadest possible audience - increase key audiences' motivation to undertake some specific behaviour changes:
--Existing users embrace new personalised and proactive features -- Non-users of GOV.UK become users via an access route that overcomes their barriers and fits their needs -- Satisfied users become advocates -- Non-users with low trust in government become likelier to use -- increase the tonal range and flexibility of the brand so it can operate across more contexts
The successful bidder will be required to work with GDS researchers and appointed research agencies to test and iterate designs with GOV.UK users and non-users.
This competition covers development, design and delivery of core assets, up to a value of £150K. There may be a second phase of the project which would expand the scope with additional budget, but this is not guaranteed."
Categories (CPV)
Similar open tenders
Footways Maintenance Survey (Lot 3) (2027)
Location: South EastBuyer: West Sussex County Council
Open tenderCloses 10 Nov, 20265 daysValue £60.00kSource Find a TenderWest Sussex County Council are seeking to and identify suitably qualified and interested organisations to obtain road condition data for the highway network for footways and remote cycleways during 2027.
A, B & C Road Conditions Survey (Lot 2) (2027)
Location: South EastBuyer: West Sussex County Council
Open tenderCloses 10 Nov, 20265 daysValue £90.00kSource Find a TenderWest Sussex County Council are seeking to and identify suitably qualified and interested organisations for the provision of A, B and C road condition surveys during 2027.
Unclassified Road Conditions Survey (Lot 1) (2027)
Location: South EastBuyer: West Sussex County Council
Open tenderCloses 10 Nov, 20265 daysValue £75.00kSource Find a TenderWest Sussex County Council are seeking to and identify suitably qualified and interested organisations for the provision of Unclassified Road condition surveys during 2027.
Provision of Conversion Support Services for Student Recruitment for Glasgow Caledonian University
Location: ScotlandBuyer: Glasgow Caledonian University
Open tenderCloses 4 Dec, 202629 daysValue £800.00kSource Find a TenderThe University is seeking a Contractor for the Provision of a Conversion Partner who is equipped to provide a bespoke data driven, measurable series of conversion solutions through expertise in the HE sector.
ID 6592875 - DAERA - LMC - The provision of certification services to the Northern Ireland Beef and Lamb Farm Quality Assurance Scheme (NIBLFQAS)
Location: Northern IrelandBuyer: The Livestock and Meat Commission for Northern Ireland
Open tenderCloses 8 Dec, 202633 daysValue £10.84mSource Find a TenderThe Livestock and Meat Commission (LMC) requires the continued provision of certification services for the Northern Ireland Beef and Lamb Farm Quality Assurance Scheme (FQAS). FQAS plays a critical role in providing assurance regarding animal welfare, food safety and environmental standards and supports market access f
ENQ1406 - LED Screens, Staging, PA Equipment and Lighting Equipment for Derby LIVE Events
Location: East MidlandsBuyer: Derby City Council
Open tenderCloses 11 Nov, 20266 daysValue £95.00kSource Find a TenderThis quotation is for the supply, installation and de-rig of staging, LED screens, PA and Lighting equipment for Derby LIVE Events. **Please note this procurement has been reserved to suppliers with substantive business operations within the administrative boundary of Derby City Council. The Council is committed to sup