Creative Services, Media Planning & Buying and Search Engine Optimisation
Transpennine Trains Limited · North West
Key facts
- Estimated value
- £14,000,000
- Closing date
- 20 Oct 2023
- Contract starts
- 31 Mar 2024
- Contract ends
- 31 Mar 2026
- Procedure
- Negotiated procedure
- Buyer type
- Utilities & transport
Description
There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - â¢High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. â¢Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. â¢Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisation - plan and support the implementation of TPE's SEO strategy which covers content optimisation, technical SEO and backlinks.
Please refer to the attached Memorandum of Information.
Categories (CPV)
- 79340000 Advertising and marketing services
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