Brand Response Campaign
Transport for Wales · Wales
Key facts
- Contract value
- £1,500,000
- Contract starts
- 07 Apr 2025
- Contract ends
- 07 Apr 2026
- Procedure
- Direct award
- Buyer type
- Utilities & transport
- Source
- Find a Tender
Awarded to
| Supplier | Value |
|---|---|
| Lucky Generals Ltd | £1,500,000 |
Description
The provision of a new agency partner to support with Transport for Wales' (TfW) Brand Response Campaign. Develop a new, long-term brand response campaign for TfW that will strongly resonate with and shift perception of our key target audiences to build revenue and market share, and excite and motivate our internal teams and key stakeholders. Key deliverables: - Brand response creative platform and concept development - strategic and creative services. - Activation campaign concepts and development - strategic and creative services. - Account Management and reporting against deliverables and budget. - Development of always-on messaging matrix. - Production of media assets in line with media plan delivery - including TV and radio. - Creation of campaign guidelines and supply of raw asset files to TfW and partner agencies.
Categories (CPV)
- 79000000 Business services: law, marketing, consulting, recruitment, printing and security
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