AUDIENCE EXPLORATION AND TESTING BRIEF: RESEARCH, ADVICE AND LISTING - AWARD
Historic England · South West
Key facts
- Contract value
- £20,655
- Awarded
- 24 Jan 2024
- Contract starts
- 29 Jan 2024
- Contract ends
- 31 Jan 2024
- Procedure
- Open procedure
- Buyer type
- Central government
- Source
- Contracts Finder
Awarded to
| Supplier | Value |
|---|---|
| Web Usability | £20,655 |
Description
We are seeking to better understand audience needs for our research, advice and listing presence. We want to better understand:
o A closer picture of who the audiences are for the three headings above o How aware are they of our wider offer and what are their impressions of it? o What their goals are in coming to us- what will they use resources for o How do we fit into the wider picture of their use of heritage resources? o What are their pain points in finding and exploring our resources? o What are their preferred formats? o How can we improve delivering this offer to them?
Information architecture may be one part of the exploration but there is a separate discoverability project examining this at a high level and this new work isn't intended to duplicate that.
Categories (CPV)
- 73110000 Research services
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