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Tenfell
Closed tender
Published 08 Mar 2024

002350 British Library Audience Map and Segmentation Development Project

British Library · United Kingdom

Key facts

Estimated value
£130,000
Closing date
12 Apr 2024
Procedure
Open procedure
Buyer type
Central government

Description

The British Library is issuing this brief for the development of a new segmentation and audience Map to help inform how it broadens and deepens audience and user engagement. The audience map will be shared across the British Library to help all departments to have a shared and common approach to how they think about and engage specific audiences.

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