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Tenfell
Closed tender
Published 02 Jun 2025

BFI Player CRO Services

British Film Institute · London

Key facts

Estimated value
£50,000
Closing date
02 Jul 2025
Contract ends
12 Feb 2026
Procedure
Below threshold - open competition
Buyer type
Central government

Description

BFI Player’s main objective is to become the No.1 streaming service in the UK for independent film. Specific to this project, our primary goal is to increase our trialist uptake and conversion rate by optimising the homepage, subscription landing page, subscription conversion journey and film pages. We are looking to recruit a CRO and A/B testing agency to work closely with our internal team to optimise our existing conversion funnel, as well as to run growth and discovery experiments aimed at driving higher engagement and, ultimately, improving retention.

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