2024-708 Consumer Media Measure Modelling
Agriculture and Horticulture Development Board · West Midlands
Key facts
- Contract value
- £115,000
- Awarded
- 22 Oct 2024
- Contract starts
- 09 Dec 2024
- Contract ends
- 08 Dec 2025
- Procedure
- Open procedure (below threshold)
- Buyer type
- Central government
- Source
- Contracts Finder
Awarded to
| Supplier | Value |
|---|---|
| NielsenIQ | £115,000 |
Description
Awarded contract. AHDB's marketing team have done a few consumer media measure studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return to retail sales our campaigns have for our sector products. The last time AHDB did this for dairy was in 2020 for our Milk Your Moments campaign, however AHDB have a new dairy campaign which has not yet been evaluated in this way. Beef, lamb and dairy's 'Let's Eat Balanced' (LEB) celebrates the naturally delicious taste and flavours of British meat and dairy and the role they play as part of a healthy and sustainable balanced diet. There will be separate executions for Beef, Lamb and Dairy under the LEB banner. Dairy would cover multiple categories including milk, cheese and yoghurt within the same adverts. The campaign's largest burst will take place in January 2025. The media plan is not yet finalised but previous AHDB campaigns have used TV, BVOD, YouTube, Social Media (including TikTok, Instagram, Facebook, Pinterest etc), In-store media and more. Examples of the LEB content from 2024 and further examples of our recent Marketing campaigns can be found on the AHDB website.
This went out to tender on the 22/8/24 with a closing date of 4/10/24.
Categories (CPV)
- 79310000 Market research services
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