Provision of Marketing Technology Service
SOUTH WESTERN RAILWAY LIMITED · London
Key facts
- Estimated value
- £2,280,000
- Closing date
- 25 Sep 2023
- Contract starts
- 31 Mar 2024
- Contract ends
- 31 Mar 2026
- Procedure
- Restricted procedure (above threshold)
- Buyer type
- Utilities & transport
Description
The SWR Marketing department have four lots for this tender. o Lot One - Data - Single customer view o Lot Two - Privacy automation o Lot Three- Campaign Management Tool o Lot 4 CDP Data Management Platform - Activation and Decisioning
SWR's main objective with this tender is to contract with a successful Supplier, covering all Services in this document to create our Marketing Technology suite
SWR is currently in contract with 4 providers for these Services, which are due to expire between 31st March 2024 and June 2024.
Our ambition is to award contracts in January to allow for mobilisation. A full timeline is in Section 6 of the specification. The Supplier will need to take into consideration these timescales when submitting their tender submission.
The awarded contracts will be for two(2) years plus the option to extend for a further 12 months
The proposed contract with be our IT Services Agreement with amended clauses
Categories (CPV)
- 48480000 Sales, marketing and business intelligence software package
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