BTA1855 - Meta Advertising (Facebook and Instagram)
British Tourism Authority t/a VisitBritain/VisitEngland · West Midlands
Key facts
- Contract value
- £500,000
- Awarded
- 05 Sep 2023
- Contract starts
- 30 Sep 2023
- Contract ends
- 30 Sep 2026
- Procedure
- Single tender action (below threshold)
- Buyer type
- Other public body
Awarded to
| Supplier | Value |
|---|---|
| Meta Platforms Ireland Limited | £500,000 |
Description
This contract will be used to cover all spend under a total £50k on the social media platforms Facebook and Instagram.
On these platforms, VisitBritain content reaches a small audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be "boosted" to a larger audience this increases reach, engagement and therefore improves social media performance, which contributes to VisitBritain's ROI calculations.
Contract awarded via Single Tender Action under Public Contracts Regulation 32(2)(b)(ii) due to the absence of competition for technical reasons as approved by VisitBritain and DCMS (Sponsor Organisation).
A contract notice has also been published on FTS at the following link: https://www.find-tender.service.gov.uk/Notice/027651-2023
Categories (CPV)
- 79341400 Advertising campaign services
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