Childcare Choices Campaign ITT 2024 con_25355
Department for Education · London
Key facts
- Contract value
- £1,560,000
- Awarded
- 24 May 2024
- Contract starts
- 22 Apr 2024
- Contract ends
- 22 Apr 2026
- Procedure
- Call-off from a framework agreement (framework)
- Buyer type
- Central government
- Source
- Contracts Finder
Awarded to
| Supplier | Value |
|---|---|
| Four Communications Group | £1,560,000 |
Description
The Department for Education (DfE) is looking for an agency to plan, develop and execute a strategy to considerably make more parents aware of the financial support on offer to help them with the costs of childcare. Until recently this focused on the government's existing Tax-Free Childcare (HMRC), Universal Credit Childcare (DWP), and 30 hours childcare (DfE) childcare offers.
We are looking for an end-to-end campaign solution that includes: 1. An end-to-end creative campaign strategy 2. Refreshed creative look and feel and message development within the existing parameters. 3. Creative production (ATL assets as well as partner toolkits) of innovative parent-facing content for a range of channels, including radio, stills, animations, films etc. 4. PR, including brand partnerships. 5. Design integration/guidance for the existing campaign website (owned by HMRC)
Categories (CPV)
- 79416000 Public relations services
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