Change the Script phase 2
SOCIAL WORK ENGLAND · Yorkshire and the Humber
Key facts
- Contract value
- £90,000
- Awarded
- 24 Jan 2025
- Contract starts
- 31 Jan 2025
- Contract ends
- 30 Sep 2025
- Procedure
- Other - Direct Award
- Buyer type
- Central government
- Source
- Contracts Finder
Awarded to
| Supplier | Value |
|---|---|
| Kindred | £90,000 |
Description
The first phase of Social Work England's Change the Script Campaign was launched during Social Work Week 2024. It called on the TV and film industry to more accurately represent social workers on screen, boosting public perceptions and recognition of the profession in response to data that showed only 44% of the public think social work is well-respected in society.
Campaign evaluation found a 67% increase in people agreeing that social workers deserve more recognition after viewing the campaign film. Given their central role in society, the key campaign objective for phase 2 would be to continue to increase public understanding, recognition and trust of social work as a regulated profession and show appreciation for a role that supports millions of people. It is a vital career. This would also support recruitment and retention within the profession.
Categories (CPV)
- 92220000 Television services
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