2023-680 Consumer Tracker
Agriculture and Horticulture Development Board · West Midlands
Key facts
- Contract value
- £243,000
- Awarded
- 11 Jun 2024
- Contract starts
- 29 Jun 2024
- Contract ends
- 29 Jun 2027
- Procedure
- Call-off from a dynamic purchasing system
- Buyer type
- Central government
- Source
- Contracts Finder
Awarded to
| Supplier | Value |
|---|---|
| YOUGOV PLC | £243,000 |
Description
Awarded contract against framework RM6126 Research & Insights Mini competition was sent to 85 shortlisted suppliers on framework RM6126 under the selected specialisms. The closing date was the 7th May 2024. This is an award notice against the mini competition. AHDB requirements were: As part of AHDB's consumer insight offer we have a live consumer tracker which runs quarterly and is used to capture consumer views/attitudes across AHDB food sectors. The core food categories covered are Meat, Dairy, Cereal and Oilseeds. The tracker is used to monitor and report on key consumer attitude/behaviour it is used for strategy planning, market development planning and media communications. Target outcomes of running the tracker . Provides a strong insight tool for the team to track/monitor key consumer trends . Ability to filter in and extract key views in target age groups or shopper profile . Proactive tool to respond to media enquiries sourcing the AHDB Tracker in external questions Tracker Aims: To design and deliver a consumer attitude / usage tracker which over time obtains and tracks consumer views across a number of key areas. Lifestyle - Meal Behaviours/Attitudes . To explore lifestyle habits that may influence consumption behaviour, covering time pressures of modern lifestyles, current eating patterns, changes in technology that impacts food preparation/consumption. . Explore meal preparation habits e.g. use of recipes, cooking skills, scratch cooking and home baking. . Identify product purchase driver e.g. the importance of price, quality and product perceptions across key product categories . Monitor cooking skills and confidence to try/prepare new meals. Including desire to look up recipes and try new dishes. Capture methods used to learn new cooking skills - e.g. TV shows/Family/Friends etc. . Monitor consumer reaction to statements relating to cooking more in-home, in particular cooking from scratch more frequently.
Categories (CPV)
- 79310000 Market research services
Similar open tenders
Footways Maintenance Survey (Lot 3) (2027)
Location: South EastBuyer: West Sussex County Council
Open tenderCloses 10 Nov, 20266 daysValue £60.00kSource Find a TenderWest Sussex County Council are seeking to and identify suitably qualified and interested organisations to obtain road condition data for the highway network for footways and remote cycleways during 2027.
A, B & C Road Conditions Survey (Lot 2) (2027)
Location: South EastBuyer: West Sussex County Council
Open tenderCloses 10 Nov, 20266 daysValue £90.00kSource Find a TenderWest Sussex County Council are seeking to and identify suitably qualified and interested organisations for the provision of A, B and C road condition surveys during 2027.
Unclassified Road Conditions Survey (Lot 1) (2027)
Location: South EastBuyer: West Sussex County Council
Open tenderCloses 10 Nov, 20266 daysValue £75.00kSource Find a TenderWest Sussex County Council are seeking to and identify suitably qualified and interested organisations for the provision of Unclassified Road condition surveys during 2027.
Provision of Conversion Support Services for Student Recruitment for Glasgow Caledonian University
Location: ScotlandBuyer: Glasgow Caledonian University
Open tenderCloses 4 Dec, 202630 daysValue £800.00kSource Find a TenderThe University is seeking a Contractor for the Provision of a Conversion Partner who is equipped to provide a bespoke data driven, measurable series of conversion solutions through expertise in the HE sector.
ID 6592875 - DAERA - LMC - The provision of certification services to the Northern Ireland Beef and Lamb Farm Quality Assurance Scheme (NIBLFQAS)
Location: Northern IrelandBuyer: The Livestock and Meat Commission for Northern Ireland
Open tenderCloses 8 Dec, 202634 daysValue £10.84mSource Find a TenderThe Livestock and Meat Commission (LMC) requires the continued provision of certification services for the Northern Ireland Beef and Lamb Farm Quality Assurance Scheme (FQAS). FQAS plays a critical role in providing assurance regarding animal welfare, food safety and environmental standards and supports market access f
ENQ1406 - LED Screens, Staging, PA Equipment and Lighting Equipment for Derby LIVE Events
Location: East MidlandsBuyer: Derby City Council
Open tenderCloses 11 Nov, 20267 daysValue £95.00kSource Find a TenderThis quotation is for the supply, installation and de-rig of staging, LED screens, PA and Lighting equipment for Derby LIVE Events. **Please note this procurement has been reserved to suppliers with substantive business operations within the administrative boundary of Derby City Council. The Council is committed to sup