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Tenfell
Awarded contract
Published 11 Jul 2024

2023-638 Media Evaluation

Agriculture and Horticulture Development Board · West Midlands

Key facts

Contract value
£1,200,000
Awarded
25 Jun 2024
Contract starts
21 Jul 2024
Contract ends
21 Jul 2027
Procedure
Call-off from a dynamic purchasing system
Buyer type
Central government

Awarded to

SupplierValue
Two Ears One Mouth£1,200,000

Description

AWARDED. AHDB was looking to procure a partner agency to work across its campaign evaluation and creative development work. This formed part of a 12-month agreement with the option to extend for a further two additional 12-month periods. With the aim to make the creative process as efficient as possible and to build an ongoing relationship, we would like to appoint a single supplier for all of our creative development. research (including qualitative communications development work and pre-testing) and communications evaluations. It is vital that we can prove to ourselves, and to our levy-payers and stakeholders that our campaigns are as strong as possible and have met KPI's. The successful supplier will be required to help AHDB to evaluate our communications, but also help us to develop and optimise winning creative campaigns, as well as ensuring value for money for levy payers is provided. AHDB has two main campaign which represent the majority of its marketing spend. It likely that it is solely these two campaigns which will utilise this type of the evaluation and creative testing work. These campaigns are the "Let's Eat Balanced" (LEB) and Pork's Feed your family for less.

Categories (CPV)

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