NMRN Brand Development Programme
NMRN Operations · United Kingdom
Key facts
- Closing date
- 26 Apr 2024
- Contract starts
- 09 May 2024
- Contract ends
- 31 Jul 2024
- Procedure
- Open procedure
- Buyer type
- Other public body
- Source
- Contracts Finder
Description
This brief is issued by the National Museum of the Royal Navy Operations (NMRN Operations) for brand development support services to provide a bold "once in a generation" brand development programme that amplifies our vision to be the world's most inspiring Naval Museum, Linking Navy to Nation.We require a brand strategy that enables NMRN to deliver its strategic aspirations of increasing engagement and participation through growth and diversification of audiences; by optimising its world-class ships and collections; and by developing sustainable, commercial and influential operational models.The strategy will be built on a foundation of market intelligence and insights which will guide us to create a brand portfolio based on a set of brand propositions, and audience prioritisation principles. It will provide clarity on brand position and inform the direction and application for the creative manifestation of the brand across internal and external channels.The tender is split into two lots, please see the ITT for information on this.Please find the tender documentation on Contracts Finder Gov.UK website here;https://www.contractsfinder.service.gov.uk/Notice/c0403be4-2825-466a-8e6d-b24b999b384e
Categories (CPV)
- 79300000 Market and economic research; polling and statistics
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