UK_2023_British Council Brand Strategy - AWARD
British Council · London
Key facts
- Awarded
- 24 Jan 2024
- Contract starts
- 12 Feb 2024
- Contract ends
- 11 Feb 2025
- Procedure
- Open procedure
- Buyer type
- Central government
- Source
- Contracts Finder
Awarded to
| Supplier | Value |
|---|---|
| DRAGON ROUGE LIMITED | — |
Description
The British Council is an almost 90-year-old organisation - it has grown and evolved over time and is complex in terms of its activities and its many different audiences around the world. This complexity provides fascinating challenges for brand - what do we need to be to achieve maximum engagement with our different audiences who are all essential to meeting our strategic goals - and how can we do this in a way that feels unified and cohesive? And of course, how can our brand best amplify the dynamism and impact of our work.
We're looking for a brand strategy partner who can work with us to drive forward our strategic thinking, bringing clarity, direction and inspiration. We need a brand strategy that articulates our purpose and our vision in a way that gives the whole organisation clarity on what we stand for and confidence that we know how to make this relevant for all our audiences.
Categories (CPV)
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