Digital & Content (Email Marketing) Request for Proposal for Asset Creation Supplier
Key facts
- Estimated value
- £60,000
- Closing date
- 28 Apr 2023
- Contract starts
- 18 May 2023
- Contract ends
- 20 May 2024
- Procedure
- Open procedure (below threshold)
- Buyer type
- Other public body
Description
Background - Email Marketing Strategy
To deliverâ¯targeted, informative, and relevant key messages to supporters at theirâ¯optimum level of engagement.
Our key impact goals are to: Deepen relationships with supporters Maximise supporter value Retain commitment
What are we wanting to achieve with dynamically created assets for our emails? Toâ¯increase channel revenue. Toâ¯grow our active supporter database, this will include retaining actively engaged supporters and acquisition.⯠To increase conversions and engagement for all our database.
The chosen supplier will be able to work with us in the following way:
Provide licences for multiple users
Support package (30hrs min, to include production and technical support. Onboarding training, strategy and planning sessions and ongoing training QA, testing)
Connect with ESP (Adestra)
Platform allows for WWF-UK to create intelligent creative applications ("Applications") that combine content, data, and business logic. The term "Communication" means any email message, web page, display advertisement, mobile message (in-app message, message inbox or push notification) or other communication that is sent, displayed, targeted, created or customized through use of the Services.
(Such as polls, countdown calendars, dynamic banners)
Platform if applicable will supply a creative tag, which WWF-UK can embed within the communication. Applications generate intelligent creative each time the affected Communication is opened or viewed, as applicable. WWF-UK can modify the content, data, and logic of an Application at any time. WWF-UK may create an unlimited number of Applications in Communications up to its Maximum Allotment per channel.
WWF-UK should be responsible for final creative assets (Including image files, URLs and custom fonts)
WWF-UK will determine applicable business logic for each application set-up
The platform must also include an analytics dashboard which provides advanced analytics relating to the Platform and performance of Applications.
Categories (CPV)
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