River Tweed Trail, Brand Positioning and Audience Development
Tweed Forum · Scotland
Key facts
- Estimated value
- £10,000
- Closing date
- 09 Sep 2026
- Procedure
- Open procedure
- Buyer type
- Other public body
Description
The DT team is seeking specialist support to refine and articulate the RTT visitor proposition, develop clear visitor-focused positioning, and identify the target audiences whose motivations, values and interests most closely align with the Trail experience. The appointed consultant/agency will be expected to define the RTT's USP, drawing on its distinctive combination of landscapes, heritage, culture, communities and cross-border identity spanning Scotland and England. This should establish a compelling and differentiated position within the walking and cycling tourism market.
Categories (CPV)
- 79342000 Marketing services
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