Marketing Automation Platform for the National Gallery
The National Gallery · United Kingdom
Key facts
- Contract value
- £510,000
- Awarded
- 27 Sep 2026
- Contract starts
- 11 Oct 2026
- Contract ends
- 31 Mar 2030
- Procedure
- Competitive flexible procedure
- Buyer type
- Central government
- Source
- Find a Tender
Awarded to
| Supplier | Value |
|---|---|
| Dotdigital EMEA Limited | £510,000 |
Description
We are appointing an advanced, multi-channel Marketing Automation Platform to deliver improved engagement and significant income uplift. The platform is able to intelligently and efficiently leverage our existing CRM data and respond dynamically to customer behaviours to facilitate personalised, persuasive and timely journeys. The platform will: • Enhance and support our existing tech stack; • Have an off-the-shelf integration with the Tessitura database; or have it on the roadmap for launch within the next 4-5 months at a satisfactory phase; The same platform offers a direct integration with our current e-commerce setup or equivalent solutions to leverage e-commerce customer/shop-front data and bridge the gap between our disparate systems, as well as demonstrate the flexibility to accommodate changes we may make to our e-commerce infrastructure. We are appointing a supplier who is able to expedite and support migration onto their system over a 4-5 month window, providing a customized, comprehensive implementation programme and a sustained level of service to ensure success over the short and mid-term
Categories (CPV)
- 48445000 Customer Relation Management software package
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