Campaign Planning and Delivery & Associated Services (GCU)
Glasgow Caledonian University · Scotland
Key facts
- Contract value
- £1,370,331
- Awarded
- 03 Jun 2026
- Procedure
- Open procedure
- Buyer type
- Education
Awarded to
| Supplier | Value |
|---|---|
| Penna plc | £1,370,331 |
Description
The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms
Categories (CPV)
- 79341400 Advertising campaign services
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