2026-843 CMM LEB and Pork Evaluation
Agriculture and Horticulture Development Board · West Midlands
Key facts
- Estimated value
- £166,666
- Closing date
- 21 Oct 2026
- Contract ends
- 30 Apr 2027
- Procedure
- Below threshold - open competition
- Buyer type
- Central government
- Source
- Find a Tender
Description
AHDB require retail analysis for campaign results from top level categories for total beef and lamb, and total pig meat down to specific cuts or products, such as pork mince or beef mince. Therefore, it is imperative the agency are suppliers of robust retail data. The budget for this project is £100,000 (including VAT) per marketing campaign (so £200,000 in total). AHDB’s marketing campaigns aim to accelerate positive attitudinal change towards British beef, lamb, dairy and pork, and ultimately drive sales. AHDB’s marketing team have done a few consumer media modelling studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return in retail sales our campaigns have for our sector products. This information is used to inform future campaign activity and look to optimise, based on recommendations from the results of the analysis. Closing date is 21st October at NOON
Categories (CPV)
- 79310000 Market research services
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