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Tenfell
Awarded contract
Published 09 Oct 2026

Marketing Services

The Crown Estate · London

Key facts

Awarded
30 Sep 2026
Contract starts
01 Nov 2026
Contract ends
31 Oct 2030
Procedure
Competitive flexible procedure
Buyer type
Central government

Awarded to 12 suppliers

SupplierValue
Bandstand UK Limited—
Uniform Communications Ltd—
VCCP Group LLP.—
J2 Design Marketing Digital Ltd—
STEPLADDER COMMUNICATIONS LTD—
DNCO LIMITED—
SMART SOHO LTD—
K4 CREATIVE LIMITED—
THE SUTTON YOUNG DESIGN PARTNERSHIP LIMITED—
WORKPLACE FUTURES GROUP LIMITED—
AVER COMMUNICATION LIMITED—
Cityscape Digital—

Description

To appoint various marketing agencies to provide a B2B marketing solution to the The Crown Estate's Workplace, Retail and Food & Beverage portfolio. Services will support brand building, leasing and pre letting objectives, placemaking and regeneration programmes, and long-term customer engagement across multiple audiences and channels. Lot 1: Digital: Social media, digital strategy, SEO, PPC, digital ads Lot 2: Brand Positioning & Profiling: Marcomms activity to generate demand and achieve leasing targets through established channels, thought leadership initiatives, and brand storytelling. Strategic activity will be employed to support commercial objectives Lot 3: Creative & Strategic: To cover all B2B marketing creative and brand strategy across Urban. Agencies will support campaigns for 1 million square feet of development in the West End and c.230 London lettings per year. They will also deliver marketing for regional development projects focused on science, innovation, and ongoing leasing activities. Proposed tactics include video production, photography, graphic design, brochures, newsletter creation, hoarding design, content for websites, pitch decks, both large and small format printing, and comprehensive leasing campaigns-from brand creation and creating collateral to planning and executing asset launches agencies will help drive demand, supporting commercial objectives Lot 4: Digital Design: Immersive, CGI and Digital Experience. CGI and VR suppliers to develop visual narratives to deliver pre-lets

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