Optimizely Experimentation Platform Renewal
H M REVENUE & CUSTOMS · United Kingdom
Key facts
- Contract value
- £40,797,307
- Awarded
- 07 Oct 2026
- Contract starts
- 30 Sep 2026
- Contract ends
- 30 Sep 2028
- Procedure
- Call-off from a framework agreement (framework)
- Buyer type
- Central government
- Source
- Contracts Finder
Awarded to
| Supplier | Value |
|---|---|
| Atos IT Services UK Limited | £40,797,307 |
Description
HM Revenue & Customs (HMRC) has awarded a 24-month call-off contract under Crown Commercial Service Framework RM6098 Technology Products & Associated Services 2 (TePAS 2), Lot 3: Software, for the renewal and ongoing support of the Optimizely Experimentation Platform. The contract has been awarded to Atos IT Services UK Limited.
The contract provides HMRC with continued access to the Optimizely Experimentation Platform Business Tier, Optimizely Experimentation Usage Platform, Optimizely Experiment Collaboration, standard support, licence and subscription administration, and associated professional services. The platform supports experimentation, A/B testing, optimisation and evidence-based improvement of HMRC digital customer journeys.
The contract includes an annual allowance of 25,000,000 impressions, resetting each contract year, together with 10 professional services days during Contract Year 1 to support optimisation strategy, experimentation capability, governance, knowledge transfer and service improvement activities.
The contract commenced on 1 October 2026 and will expire on 30 September 2028. The total contract value is £407,973.07 excluding VAT. The procurement was conducted through a further competition under the RM6098 framework and awarded on the basis of the published evaluation methodology.
Categories (CPV)
- 48000000 Software package and information systems
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