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Tenfell
Awarded contract
Published 16 Oct 2026

MARKET RESEARCH ON HEALTHY AGEING

Hywel Dda University Health Board · Wales

Key facts

Contract value
£48,150
Awarded
13 Oct 2026
Contract starts
31 Mar 2027
Contract ends
30 Jun 2027
Procedure
Below threshold - open competition
Buyer type
Health

Awarded to

SupplierValue
Beaufort Research Limited£48,150

Description

Hywel Dda University Health Board (HDUHB) is seeking to award a contract to a single provider to undertake research which will help inform service planning, identify unmet needs, and support decision making for commissioning, policy development, and partnership working. The research will generate robust insights into the needs, behaviours, attitudes, and market opportunities related to healthy ageing in the HDUHB area, enabling informed strategy and service design and address four (4) key objectives: • Population Insights • Market and Service Landscape • Behavioural and Communication Insights • Strategic and Commissioning Insight The research will focus on adults aged 40 years and over, including priority subgroups, recognising that healthy ageing begins well before older age and that preventative interventions are most effective when adopted earlier in life. The research will also explore how different population groups perceive, experience, and engage with healthy ageing, identifying opportunities to improve preventative health outcomes and service delivery.

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