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Awarded contract
Published 22 Oct 2026

Validating Demand Models with Mobile Phone Data

Department for Transport · London

Key facts

Contract value
£85,000
Awarded
20 Oct 2026
Contract starts
21 Oct 2026
Contract ends
21 Apr 2027
Procedure
Below threshold - award under framework (framework)
Buyer type
Central government

Awarded to

SupplierValue
Jacobs UK Ltd£85,000

Description

This contract is to undertake a feasibility study on the use of disaggregate, l§ongitudinal Mobile Phone Data (MPD) to improve understanding of behavioural responses to transport interventions and support future improvements to transport demand modelling and appraisal guidance. The contract will develop and test a robust methodology for using linked, longitudinal MPD to estimate or support estimation of behavioural parameters used in transport demand models. The work will assess whether MPD can provide a credible evidence base for future estimation of causal behavioural responses and identify practical next steps for larger-scale implementation.

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