Due impartiality: Politicians presenting programmes
OFCOM · United Kingdom
Key facts
- Contract value
- £137,760
- Awarded
- 12 Jul 2023
- Contract starts
- 12 Jul 2023
- Contract ends
- 30 Nov 2023
- Procedure
- Other - Mini Competition
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| Ipsos Mori | £137,760 |
Description
Ofcom require qualitative research to explore current attitudes towards programmes presented by politicians. The objectives of the research will look at:
- Audiences' understanding of the characteristics of news and current affairs programmes audience expectations of due impartiality across a range of programming - Expectations of due impartiality when programmes are presented by serving and non-serving politicians, as well as the leader of a political party - Understanding whether certain factors cause expectations of due impartiality to vary in relation of current affairs - Whether audiences' trust is impacted by the fact that politicians are presenting current affairs programmes, when impact (if any) does it have in trust/ confidence in broadcast news and current affairs - Audience views on whether the rule restricting politicians from presenting news should be extended to current affairs. - Do audiences have different views on the politicians taking a role as interviewers and reporters, as opposed to presenters, in current affairs programmes - The benefits audiences and wider society see from politicians presenting current affairs
This research will be explored with audiences aged 18+ conducted across all four nations, with a mixture of central and non-central areas that will also cover a diverse range of people.
Categories (CPV)
- 79310000 Market research services
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