BBC Audiences Review 2023 - A deep dive on DE audience groups
OFCOM · United Kingdom
Key facts
- Contract value
- £127,793
- Awarded
- 18 May 2023
- Contract starts
- 18 May 2023
- Contract ends
- 31 Oct 2023
- Procedure
- Other - Under threshold - sub - OJEU competitive procurement
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| 2CV Limited | £127,793 |
Description
Ofcom has a requirement for a piece of qualitative research on BBC audiences from lower social-economic backgrounds. The overall objective of this piece of research are to better understand the DE socio-economic groups and their relationship to the BBC. In the past we have faced challenges in providing a reader-friendly definition of this group and we hope this work will help provide a clearer picture of the different characteristics that make-up this highly diverse grouping.
Categories (CPV)
- 79310000 Market research services
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