Provision of Audience Segmentation Research on Public Acceptability of Data - AWARD
Office for National Statistics · United Kingdom
Key facts
- Awarded
- 03 Oct 2023
- Contract starts
- 09 Oct 2023
- Contract ends
- 08 Feb 2024
- Procedure
- Restricted procedure
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| Savanta Group Limited | — |
Description
The purpose of the procurement is to commission a single supplier to create a bespoke segmentation with the public for the Office for National Statistics (ONS). The research itself is to identify targetable audience segments and gain deeper understanding of; their drivers, attitudes, barriers, motivations, and behaviours relating to the collection, processing, and sharing of data, their attitudes towards ONS and more about their lifestyles and what/who influences them.
The segmentation produced will inform ONS' communications and engagement activity with the public about the ONS and the cross-government service, the Integrated Data Service (IDS).
Categories (CPV)
- 73110000 Research services
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