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Awarded contract
Published 11 Sep 2026

Global Media & Marketing Services Ecosystem (Media, Performance & Creative Services)

British Council · London

Key facts

Contract value
£150,000,000
Awarded
10 Sep 2026
Contract starts
22 Oct 2026
Contract ends
22 Oct 2028
Procedure
Competitive flexible procedure
Buyer type
Central government

Awarded to

SupplierValue
Omnicom Media Group Europe Limited£150,000,000

Description

The British Council is seeking a single Global Lead media agency, with the ability to deploy approved specialist partners under an Exception Policy including China carve-out arrangements, to deliver global paid media services across English, Exams and Cultural Engagement.

Categories (CPV)

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About British Council

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