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Tenfell
Awarded contract
Published 02 Feb 2023

CMK Trails

Milton Keynes Council · South East

Key facts

Contract value
£40,000
Awarded
01 Dec 2022
Contract starts
01 Dec 2022
Contract ends
30 Jun 2023
Procedure
Competitive quotation (below threshold)
Buyer type
Local government

Awarded to

SupplierValue
Flow Associates£40,000

Description

• A revamped brand and design for the existing MK Trails App/Website Platforms which continues the new more modern design approach taken for the Homeworld branding and focus on 'new town' trails. • A CMK Trail design, which recognises its internationally significant classic modernist design heritage and the new City Place Marketing led by the MKCC Invest MK Team. • A well-researched Audience Development and Marketing Plan identifying the audiences most likely to engage with the CMK trail(s) and a targeted marketing and evaluation plan for 2023 to engage audiences and stakeholders in Phase 1 and capture quantitative and qualitative data to inform future phases.

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