PS23004 Drip pricing: Understanding prevalence - RAF115/2223
Department for Business, Energy & Industrial Strategy · United Kingdom
Key facts
- Contract value
- £39,800
- Awarded
- 22 May 2023
- Contract starts
- 01 Mar 2023
- Contract ends
- 26 May 2023
- Procedure
- Call-off from a dynamic purchasing system
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| Alma Economics | £39,800 |
Description
***** THIS IS AN AWARD NOTICE, NOT A CALL FOR COMPETITION *****
This procurement is being concluded following a mini competition under the Research & Insights DPS RM6126
Brief Description of Requirement
The aim of this work is to understand:
i. The prevalence of online and in-app drip pricing across the selected sectors in the UK for the most popular products or services purchased through these means ii. The types of dripped charges added and their proportion of the final price which may be used as a proxy for consumer harm. iii. How drip pricing strategies vary across the sectors examined, including how drip pricing interacts with the products, basket, price and purchase frequency
By answering these questions, the department will gain insight into how widespread the problem of online drip pricing in the UK is for the chosen sectors. It is not within the scope of this research to understand the prevalence of offline drip pricing.
The results of this analysis will be used to:
- Ensure future policy development is evidence based - Inform the development of any future CBA to help support policy decision-making, particularly in understanding the impacts various policy options may have on businesses and consumers - Act as baseline evidence for monitoring the effect of any regulatory changes, to assess the effectiveness of any future proposals
Categories (CPV)
- 73200000 Research and development consultancy services
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