QSM PR Activity for Spanish market

AHDB require work to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (Sello de Calidad) (QSM) for beef and lamb. To ensure this is done effectively, AHDB require Press and PR agency that are able to provide the following service:  Press before, during and after Spanish Trade Shows  PR event with Supermarkets in Spain  PR events with Spanish Foodservice For Press, the agency would be expected to:  Update Social Media accounts, update AHDB’s Spanish website with the latest videos, pictures, collaterals, press releases etc  Production of analytical reports from Google Analytics  Source and suggest information to be included in AHDB’s Spanish e-Newsletter  Put together a yearly calendar of Press Releases For PR event with Supermarkets in Spain, we would be expecting:

 Activities/events designed to increase visibility of assured product and to strengthen further commitment of major retailers to assured product such as QSM  Building greater recognition and understanding of assured products to ensure shoppers can differentiate the product on the shelf

For PR events with the Spanish Foodservice

 Present activity/event designed to increase the visibility of the schemes to Spanish restaurants.  Event would take format of workshop/show cooking  Redesign and adjust to the Spanish Foodservice sector some specific AHDB collaterals published in English. Submissions to be in Spanish

Additional information: Suppliers Instructions How to Express Interest in this Tender~: 1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click ‘continue’ - Enter your correct business and user details - Note the username you chose and click ‘Save’ when complete - You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender - Login to the portal with the username/password - Click the ‘PQQs / ITTs Open To All Suppliers’ link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier) - Click on the relevant PQQ/ ITT to access the content. - Click the ‘Express Interest’ button at the top of the page. - This will move the PQQ /ITT into your ‘My PQQs/ My ITTs’ page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking ‘Buyer Attachments’ in the ‘PQQ/ ITT Details’ box 3. Responding to the tender - Click ‘My Response’ under ‘PQQ/ ITT Details’, you can choose to ‘Create Response’ or to ‘Decline to Respond’ (please give a reason if declining) - You can now use the ‘Messages’ function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the ‘Submit Response’ button at the top of the page. If you require any further assistance please consult the online help.