GB-London: Tender for Digital Marketing Services to Increase Public Use of CQC Inspection Information
Care Quality Commission · United Kingdom
Key facts
- Estimated value
- £50,000
- Closing date
- 27 Sep 2016
- Contract starts
- 28 Nov 2016
- Contract ends
- 31 Mar 2017
- Procedure
- Open procedure
- Buyer type
- Central government
Description
NOTE: This notice was updated on 23 September 2016 for the following reason: Tender deadline extended to 5:00pm on 14/10/2016The Care Quality Commission (CQC) is the independent regulator of health and adult social care services in England. We are responsible for monitoring and inspecting services to ensure they are providing care that is safe, effective, caring, responsive to peopleâs needs and well-led.
CQC is seeking to procure digital marketing services, in order to drive greater awareness of CQC and use of our inspection information amongst key segments of our public audience. CQC will use digital marketing to reach segments of our market that research has shown most value CQCâs information and services, and use the internet (primarily search engines) as a primary route to search for information in order to support decisions about which health or adult social care service to use. These segments are:
â¢People choosing adult social care services â¢Pregnant women thinking about birth options â¢People considering cosmetic surgery
This activity will support delivery of CQC's public engagement strategy and through that the organisationâs corporate objectives. CQCâs wider strategy for 2016-2021 commits the organisation to improve how we work with the public and people who use services. It also makes clear that raising awareness of CQCs role and purpose is central to all elements of our work with people who use services and the public more broadly.
Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
Categories (CPV)
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