T15/15_Student Recruitment- Marketing, Advertising and Digital Services

Please find attached the Pre-Qualification Questionnaire and Invitation to Tender documentation relating to the tender for T15/15_Student Recruitment- Marketing, Advertising and Digital Services requirement issued under the restricted procedure.

The tender has been split into two lots as follows:

Lot 1 Campaign Development above the line and outdoor media Lot 2 Digital Marketing and advertising, including social media, SEM and Programmatic

Bidders are welcome to provide a submission for one or both lots.

Please note the closing date for your Pre-Qualification Questionnaire submission(s) is 12 noon on 10 February 2016. Please do not complete the Invitation to tender (ITT) documentation. You will be informed whether you have progressed to the ITT stage.

Tenderers are to note lodgement of large electronic files may take time and as such tenderers must allow sufficient time to fully transmit all files prior to the closing time. Please see paragraph 1.16 of the Tender information document for further information.

Additional information: https://in-tendhost.co.uk/angliaruskinuniversity/ The tender is being conducted electronically using the Anglia Ruskin University eTendering system which can be found at https://in-tendhost.co.uk/angliaruskinuniversity/ To receive documents, the users must first register and obtain log in details. Existing users should log in to the website and express interest.

Delivery Notes

Anglia Ruskin University is looking to appoint one or two agencies to deliver marketing and advertising services for an initial 12 months with the option to extend for a further 12 months, with a key focus on delivering its Clearing campaign to attract students for September 2016 enrolment. This contract has been split into two lots:

Lot 1 Campaign Development above the line and outdoor media. Focuses on campaign creation and the delivery of the campaign through various channels including above the line - outdoor media and traditional media including press and broadcast.

Lot 2 Digital Marketing and advertising, including social media, SEM and Programmatic. Focuses on the delivery of the campaign through digital channels.

Agencies are invited to bid for one or both lots. If two agencies are appointed the agency delivering Lot 1- Campaign Development above the line and outdoor media, will be deemed to be the lead agency and will need to work closely with/manage the digital provider.

Is a Recurrent Procurement Type? : No https://in-tendhost.co.uk/angliaruskinuniversity/aspx/