Omnibus Research Services
National Savings and Investments · London
Key facts
- Contract value
- £225,000
- Awarded
- 01 May 2016
- Contract starts
- 24 May 2016
- Contract ends
- 24 May 2019
- Procedure
- Open procedure
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| Populus Limited | £225,000 |
Description
NS&I is looking to enter into a contract for a period of three years with a market research agency that specialises in the provision of omnibus research services.
NS&I uses omnibus services to help collect bespoke information on the general publicâs opinions and behaviours with regards to various issues. This information is often used to provide a lifestyle slant to publications NS&I releases (eg press releases) but also to inform business decisions.
NS&I also uses omnibus services as a cost effective means of measuring levels of awareness and cut through of its various advertising activities.
In addition to this ad hoc use of omnibus services, NS&I currently runs a regular (quarterly) savings survey on an online omnibus. This survey has been running for over ten years and is used to feed into stories that NS&I issues. This report is used to position NS&I as an expert commentator on retail savings. However, it should be noted that that there is no firm guarantee that these quarterly questions will continue to run.
The âlowest/actual contract valueâ figure of £75,000 entered is an estimated figure for the first year of a three year contract, based on the services that NS&I is expecting to require.
Further details of the requirements are provided in the tender documents available to download at the following website address:
https://nsandi.eu-supply.com/login.asp?B=NSANDI.
Please apply for copies of the tenders documents via the above website link.
Additional information: Please download the ITT and related tender documents by registering your organisation on the NS&I eProcurement website portal.
The documents will be available under NS&I tender reference 1489.
Categories (CPV)
- 79310000 Market research services
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