Media Planning, buying and attribution
Post Office Limited · London
Key facts
- Contract value
- £12,500,000
- Awarded
- 30 Aug 2021
- Contract starts
- 30 Aug 2021
- Contract ends
- 30 Aug 2026
- Procedure
- Competitive procedure with negotiation (above threshold)
- Buyer type
- Utilities & transport
Awarded to
| Supplier | Value |
|---|---|
| Carat | £12,500,000 |
Description
Contract award - Media Planning and Buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). The channels currently include AV (Audio Visual such as TV), Radio, OOH (Out of Home), Print, Digital, Social, PPC, and Influencer and Media Partnerships. Attribution modelling including econometrics to accurately measure the impact of marketing activity on key performance metrics. The models will support marketing planning and campaign optimisation improving overall marketing performance to drive greater efficiencies and return on investment
Additional information: The contract is for 2 years but has the option to be extended for up to 3 one year periods, therefore total potential contract end date is 2026
Categories (CPV)
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