Invite to Tender: Dóchas - Worldview Phase 2 Market Researchers

Dóchas is the Irish network for international development and humanitarian organisations. It is a vibrant network that aims to connect, strengthen and represent people and organisations working for a just, sustainable and equal world. We provide a forum for connection, co-operation and collaboration between our fifty-four members. Our mission is to enable international development and humanitarian organisations in Ireland to achieve greater impact by working together. The Worldview Public Engagement Research Project (Worldview), developed by Dóchas and supported by Dóchas members and Irish Aid, is a longitudinal study aimed at understanding Irish attitudes towards international development cooperation and official development assistance (ODA). Worldview Phase 1 took place between 2020- 2024. This included robust annual research, audience segmentation, engaging diverse stakeholders and implemented strategies to better understand and shape Irish public perceptions of ODA. The project seeks to uncover not only what people in Ireland believe but also what informs and influences these beliefs and attitudes, ultimately shaping their actions and responses to global issues and ODA, all while aiming to preserve the civil society space. Worldview has successfully been extended for another five years, entering a new phase – henceforth known as Phase 2. To initiate this Phase, a redesign stage will occur from January to June 2025 to revise the annual survey with input from our members to ensure it remains relevant, while also ensuring to maintain the longitudinal fidelity of the project results, including the crucial segmentation process, which yield the Worldview segments. The scope of this tender is to continue the well-established audience market research of Worldview and its segmentation on Irish audiences, identifying and segmenting the audience into the clearly defined and usable groups. Central to Worldview is the annual survey which has been rolled out five times since 2020. This is an annual 25-minute survey with a nationally representative sample of 2-2,500 respondents, conducted online. There are approximately 72 main questions which include standard closed and open-ended items, some key demographic questions, and questions on current political and cultural trends that are provided by our strategic advisors. The Worldview audience segments have been developed over the years. The Worldview research has identified six clearly defined and targetable audiences to reflect the Irish public ranging from young (18+) to old and less to highly engaged across a range of socio-economic demographics and measures including issues of importance, life-guiding principles and values and worldviews. For further details of the components of this research, you can request the ‘Market Research Tender Package’ from [email protected]. The package contains the following: 1. The annual research script, with the questions used in the segmentation indicated. 2. The segmentation explainer 3. The discriminate analysis explainer 4. The technical field report (sampling, weighting, stratification) 5. The Wave 5 Quantitative Findings tables It is critical that Phase 2 maintains research fidelity surrounding key questions, and those that inform the Worldview segments. An element of the researcher’s work in Phase 2 Year 1 will be to review and consider the survey questions in full and suggest ways of reducing the volume of questions. This will occur during the redesign phase running until June. Researchers will be expected to indicate avenues for survey question volume reduction with little to no impact on research fidelity. After this phase, the survey will be amended and remain the same for the rest of Phase 2. An initiation meeting for the annual research will take place in late May with survey drafting expected to start in June.