Digital media planning and campaign management
National Institute for Health and Care Excellence · United Kingdom
Key facts
- Contract value
- £71,600
- Awarded
- 15 Feb 2022
- Contract starts
- 16 Feb 2022
- Contract ends
- 14 Mar 2024
- Procedure
- Open procedure (below threshold)
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| Four Communications Group | £71,600 |
Description
NICE is seeking a suitable supplier to provide digital media planning and campaign management over the next 2 years, including but not limited to:
2.1. Digital marketing strategy: ⢠Working with us to shape our digital marketing strategy, capturing and understanding our needs and those of our audiences (including users of NICE guidance e.g. frontline healthcare professionals and NHS commissioners of healthcare products and services, and the life sciences industry e.g. pharmaceutical companies, medical or digital health technology developers). ⢠Provision of recommendations with a clear rationale, to ensure cost-effectiveness of paid digital marketing. ⢠Supporting NICE in the development of an 'always-on', insight-led approach to digital marketing, scheduling and continuously optimising activity (within the remit of our budget). 2.2. Campaign planning and delivery: ⢠Planning and delivering paid digital advertising, ensuring effective tracking of campaign objectives and associated goals, thorough analysis and evaluation of campaign performance data. ⢠Ability to produce static campaign assets (e.g. images, carousels) and adapt these for different channels, if required. ⢠Ability to embed key accessibility standards into any assets created for use within digital content marketing campaigns.
Additional information: Due to the urgency of the work, Suppliers must:
Express an Interest by email no later than 17:00 13th December 2021
Submit their bid no later than 12 noon 17th December 2021
Categories (CPV)
- 79340000 Advertising and marketing services
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