United Kingdom-Bradford: Advertising campaign services
Yorkshire Water Services · United Kingdom
Key facts
- Estimated value
- £4,500,000
- Closing date
- 23 Feb 2015
- Contract starts
- 22 Oct 2015
- Contract ends
- 23 Oct 2018
- Procedure
- Open procedure
- Buyer type
- Utilities & transport
Description
'Creative and Media Buying. YWS Communications department requires the following services: Develop campaign concepts to meet target audience and KPI's; Recommend channel choice based on budget; Pre-Testing of the concepts and preliminary executions on a representative sample of the target audience; Re-fine concepts and channel choice; These campaigns could be internal or external; Campaign Execution, via a full mix of channels, traditional and On-line channels; Media buying and negotiation across mix of channels; Marketing support. YWS requires the following services from the service provider: Operational literature creation leaflets/calling cards/bill inserts and messages; Brand Support. Industry best practice advice and innovation.'
Categories (CPV)
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