Majestic Waterways - Digital Development and information design in 2 lots
Key facts
- Estimated value
- £100,000
- Closing date
- 10 Jan 2017
- Contract starts
- 16 Jan 2017
- Contract ends
- 30 Mar 2017
- Procedure
- Open procedure
- Buyer type
- Other public body
Description
Marketing Birmingham is the area's strategic marketing partnership, which focuses on three business areas (i) investment, (ii) the visitor economy and (iii) strategic marketing.
The company is funded by the public and private sectors, and acts as an economic development and promotions agency undertaking long term Service Level Agreement contracts. Example clients include: Birmingham City Council; the European Regional Development Fund (ERDF); Finance Birmingham and Greater Birmingham and Solihull Local Enterprise Partnership.
This project is co-funded by the VisitEngland / VisitBritain Discover England Fund, run by a steering group comprising partners from the Midlands Engine. Stakeholders include the Canal & River Trust (CRT), Shakespeare's England, LeicesterShire Promotions, Visit Lichfield, Drifters - a consortium of private narrowboat hire operators and information and services provides.
This project aims to raise the profile of the waterways to international visitors, targeted at the Swedish, Dutch and German markets comprising empty nesters and young professionals, based on the beautiful and historic canal network of the Warwickshire Ring and Stratford-upon-Avon Canal.
This project is in a pilot phase, to test the concept with overseas visitors. In order to do that, we will need to offer them promotional information to whet their appetite, opportunity to plan their holiday and the ability to book. We also want to provide them with map-based information on the move - a digital guide, app or interactive pdf - bearing in mind patchy connectivity along the waterways - and communicate on the move.
Please refer to the tender brief for full requirements, process and timescales. To access the full tender brief, all suppliers MUST visit the Marketing Birmingham e-Procurement system to register interest and submit a tender bid.
e-Procurement https://in-tendhost.co.uk/marketingbirmingham/aspx/Home
Please note the deadline for full submission as outlined in the attached brief is no later than 12:00 noon GMT on Tuesday 10th January 2017.
Additional information: To access the tender brief, all suppliers MUST visit the Marketing Birmingham e-Procurement system
https://in-tendhost.co.uk/marketingbirmingham/aspx/Home
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