QU571 - Safe and Active Mobility Social Marketing Campaign Safe and Active Mobility Social Marketing Campaign
Birmingham City Council · West Midlands
Key facts
- Closing date
- 09 Jun 2022
- Contract starts
- 06 Jul 2022
- Contract ends
- 09 Sep 2022
- Procedure
- Other -
- Buyer type
- Local government
Description
The Council requires a supplier for the provision of a Safe and Active Mobility Social Marketing Campaign. The goal of this intervention is to increase active mobility and inspire positive behaviour change among ethnic minorities. This campaign also aims to reduce road safety concerns that have been barriers to the use of walking and cycling as a means of movement around the city. As part of this campaign, it is critical to address these concerns and offer practical solutions.
You must use culturally appropriate approaches to encourage active mobility amongst ethnic minorities who live in the target wards in Birmingham. These ward areas are Lozells, Small Heath, Alum Rock, Aston, Handsworth, Sparkhill, Sparkbrook and Balsall Heath East, Birchfield, Bordesley Green and Holyhead.
You will also need to consider safety risk factors while promoting active mobility.
This will include but is not limited to: o The use of pavements and footways, including any path along the side of a road should be encouraged. If there is no pavement, pedestrians should be encouraged to keep to the right-hand side of the road so that they can see oncoming traffic. To view other safety advice to guide messaging, use the Government's Official Highway Code - Rules for Pedestrians (1 to 35) at https://www.gov.uk/guidance/the-highway-code/rules-for-pedestrians-1-to-35?msclkid=ae20e99dbb2b11eca7a09893d739531b o Encouraging people to consider routes away from vehicles, including our 600 parks and open spaces and 35 miles of canals o Importance of being visible in poor light
This contract will be for a period of 3 months commencing July 2022.
The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity, please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant quotation documentation. If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: [email protected]
Your completed tender submission should be returned by noon on 9th June 2022 via the 'in-tend' system https://www.in-tendhost.co.uk/birminghamcc/
Additional information: If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal.
Delivery Notes
Birmingham
Is a Recurrent Procurement Type? : No
Categories (CPV)
- 79341400 Advertising campaign services
- 79342000 Marketing services
- 22100000 Printed books, brochures and leaflets
- 98000000 Other community, social and personal services
- 22140000 Leaflets
- 85323000 Community health services
- 79413000 Marketing management consultancy services
- 75200000 Provision of services to the community
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