Social Mobility Commission Graphic Design 4 (Multimedia)

The Social Mobility Commission (SMC) monitors progress towards improving social mobility in the UK and promotes social mobility in England. It is an independent statutory body created by an Act of Parliament. As part of its remit, the Commission undertakes an annual State of the Nation report. This report is part of the Commission's statutory duty to monitor UK-wide progress on social mobility each year. The SMC was looking for a supplier who could fulfil the following invitation to tender:

Aims

1. Produce a user-friendly, visually appealing State of the Nation report within a tight turnaround period. 2. Ensure government accessibility standards are met. 3. Produce two filmic and engaging short videos. 4. Provide social media support to the Social Mobility Commission (SMC).

Key deliverables

1. State of the Nation 2022 Report Design approx. 100 pages long (Output 1) a. Design an approx. 100 page report, including text, at least 30 graphs/visualisations, images and more. The text will be supplied by the SMC w/c 23rd May 2022. b. Sourcing photographic images to support the text. c. Proofread the report. d. Light copy-editing the work, to ensure typos do not spring up during/between design versions, and to ensure style consistency. e. 3-4 versions of the report. f. Produce a separate accessible HTML version of report to be uploaded to gov.uk 2. Video 1 (Output 2) a. Create 1 subtitled 3-minute video with animated graphics, interview with Chair, and 2 case studies - to include stock footage plus videographer to film case studies and interview b. Produce three 30 sec to 1 min variants of the video for use on social media 3. Video 2 (Output 3) a. Create 1 subtitled 3-minute video 4. Support for Social Media (Output 4) a. Design 15 graphics for posting on social media b. Design 5 animated infographics for posting on social media c. Use videographer to create 2 Instagram reels 5. Support for Social Media (Output 5) a. Ad hoc work 6. Working collaboratively with the SMC team to undertake quality assurance during the finalisation process to make sure that the final product is good quality. 7. Final deliverables: web-friendly PDF files with interactive links (e.g., links to pages/chapters from the Table of Contents and/or external links) that meet government accessibility criteria.