ES/DIO TEPs Campaign
Ministry of Defence · South West
Key facts
- Contract value
- £430,000
- Awarded
- 01 May 2022
- Contract starts
- 02 May 2022
- Contract ends
- 03 May 2022
- Procedure
- Call-off from a framework agreement (framework)
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| 23 RED Ltd | £430,000 |
Description
- Develop and implement hyper-local behavioural change campaigns (in line with the GCS behavioural change and COM-B models) that result in a reduction in the number of incursions (individuals stray-ing into restricted areas), and near-miss incursions, on the UK De-fence Training Estate and Overseas Training Estate, thus reducing the liability risk to the MOD, reducing the instances of training be-ing interrupted or stopped, and reducing the individual health, safety and well-being risk(s) to members of the public.
- For locations in the East of England (Donna Nook and Holbeach) the issue is not incursions - it is removal of ordnance by the public. This campaign will have a different call to action and specific ob-jective to the others, but the core objective will remain the same, in terms of preventing injury or loss of life.
- Increase the public's awareness of safety concerns when accessing the estate, specifically increasing the number or people who associ-ate higher levels of risk/danger when on the estate. This will be set against new and existing response rates conducted via research with targets agreed with the Provider.
Categories (CPV)
- 79341400 Advertising campaign services
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