Media Planning & Buying

Innovate UK KTN exists to connect innovators with new partners and new opportunities beyond their existing thinking - accelerating ambitious ideas into value for our economy and society. KTN has a network of over 46,000 unique organisations and 234,000 innovators.

KTN is seeking a media buying agency to book media space on behalf of KTN, based on a recommended schedule.

This request for quotation is to invite suppliers to quote to deliver an exemplary media buying service to raise awareness of success stories and showcase opportunities to new audiences.

Suppliers are expected to:

• Identifying who is most likely to be inspired and take action through hearing, seeing and understanding the impact of campaigns.

• Work with Channels which will best reach the audience being targeted - and at which time of year / day / time etc. Note - campaigns are likely to include online, press, specialist press and radio. TV will not form part of campaigns.

• Work with content creators to establish which messages and content are best placed or required to engage the right audiences.

• Maintain a budget and forecast, recognising that as this project is grant funded, it is key that budgets are managed transparently and effectively, and that maximum value is generated from all third party spend.

• Agree a set of goals or KPIs for individual campaigns with KTN.

• Negotiate placement, time and cost with media channel owners. Purchase the media on KTN's behalf.

• Communicate clearly (with KTN, stakeholders and content creators) the plan of purchase and placement - and provide regular updates as the media plan progresses.

• Provide evidence of campaign delivery against pre-set objectives.

1. Deliverables Required

The following deliverables are required if KTN decides to proceed with a chosen contract partner.

1.1 Work with KTN to understand clear audience profile(s) for the campaign

1.2 Produce, present and manage an effective and evidence-based media plan for campaigns running July 2022 to March 2023

1.3 Provision of clear budget and monthly forecasting for media plan

1.4 Effective account management of media channels

1.5 Effective liaison between content producers and media channels

1.6 Ongoing evaluation of the success of the campaign

2. Quote for Service - Fees

Budget: up to £80,000 + VAT inclusive of media spend

3. Term and Expiry Date

Content for the campaign is in production. Media promotion for this content, beyond Innovate UK KTN channels, should roll out between 1st September 2022 and 31st March 2023.

In response to this Statement of Works, please provide the information listed in the Tender Notice to [email protected] by 17:00, Friday 19th August 2022 at the latest. Submissions will be assessed on an ongoing basis until this date.

The successful agency will be contacted by Friday 26th August 2022.