HBC - CONTRACT FOR THE PROVISION OF A CREATIVE STRATEGY FOR HERTSMERE

This is an exciting time for Hertsmere. With a heritage of film and television production dating back to the early 20th century and growing opportunities across the film, television and creative sectors, 2022 will see the opening of Sky Studios, the new sound stages at the Council owned Elstree Studios and the launch of the Hertsmere Creative Fund, which will see ?100k pa released to support creativity within the wider community.

Looking forward, Sky have recently submitted a planning application for a significant extension to their original site which will also include a community space and the Sky Academy. More widely, of the 16 new studio developments in London and its immediate hinterland being planned or built at the time of writing, six are in Hertfordshire and 2 in Hertsmere. The key site components are sound stages, production workshops, production offices, backlots and support services.

The growth of Hertfordshire's creative sector is estimated at ?3.4bn. Location filming was estimated to be worth ?20million to the Hertfordshire economy in 2017 whilst over ?3.7bn of investment in film and television in Hertfordshire was announced in 2021. The value of tourism to the Hertfordshire Economy was estimated at ?2.4bn in 2019 with 29 million visitors per year and spending ?139million per month. There is also significant research on the positive role that heritage and culture can play in improving emotional health, creating community cohesion and local identity, and countering loneliness and isolation.

We are keen to seize the opportunity provided by this additional investment for the local community, both in terms of employment and skills development but also through harnessing the health, wellbeing and community cohesion benefits gained from participation in creativity. The area is also underrepresented in terms of investment from the major arts and heritage funders.

By developing a Creative Strategy for the Borough, we hope to provide a clear direction for the Council's approach to creativity in its widest sense. Setting out our ambitions and ensuring that we maximise the opportunities created by this significant investment in our local area and achieve the best outcomes for our local community.

Requirement Specification:

The following outputs are required:

o A written Creative Strategy, produced and published in PDF format and Word format, printed medium etc which will be approved and signed off by the relevant bodies. o A Slide Deck to be used to introduce the Strategy to all audiences. o Background documents including asset mapping and reports on community consultation.

The following points should be considered during the Strategy development and reflected in the final document:

Understanding the local heritage and cultural sector. o Carry out audit and evaluation (Supply Analysis) of the Borough's existing cultural assets: creative and cultural or...

Additional information: Is a Recurrent Procurement Type? : No