RUG - Rugby Town Centre Marketing Plan
Key facts
- Closing date
- 29 Mar 2016
- Contract starts
- 24 Apr 2016
- Contract ends
- 25 Oct 2016
- Procedure
- Open procedure
- Buyer type
- Other public body
Description
The town of Rugby is growing through exciting new housing, retail, leisure and employment developments. The boroughâs population is currently over 100,000 people, projected to be at over 115,000 by 2031, increasing at a significant level compared to Warwickshire as a whole. Rugby town centre needs to adapt to changing trends in retail and increasing competition from out-of town shopping centres, with better accessibility and larger units to attract national stores.
Aim: Produce a structured marketing plan for Rugby town centre, adopting a cohesive and effective approach to place branding.
Objectives - Review the current brands being used to promote Rugby town centre, identifying their key characteristics, target groups, strengths and weaknesses. - Establish a single marketing approach for the town centre, showing how existing brands can support this whilst, at the same time, avoiding duplication. - Develop a marketing mix focusing on different socio-demographic groups in the borough, with two particularly distinct target markets being those in close proximity and residents living in affluent suburbs. - Provide recommendations on how to better collect customer data and understand the characteristics of people using the town centre. - Produce methods and tools for the client to deliver marketing activities
Additional information: Please register on CSW-JETS for the opportunity to bid.
www.csw-jets.co.uk
CSW-JETS is the sub-regional e-tendering portal for Coventry, Solihull and Warwickshire run by In-tend.
CSW-JETS enables us to advertise our opportunities across all authorities through the same system. This means that there is a single point of contact for procurement in the sub-region so you only have to register once to receive notifications for all authorities.
Registration is free, and takes just a few minutes. When complete, you will be able to express interest in this project and any of the Councilsâ/Authoritiesâ opportunities when they are made available. In addition, we will be able to access your details whenever we have a requirement, and you may then be invited to tender or quote for work.
Is a Recurrent Procurement Type? : No https://in-tendhost.co.uk/csw-jets/aspx/
Categories (CPV)
Similar open tenders
Ireland West SDZ Designated Activity Company DAC is seeking consultancy services to support the development of an Aviation Circular Economy Hub at Ireland West Airport Knock.
Location: IrelandBuyer: Mayo County Council
Open tenderCloses 24 Nov, 202619 daysValue €125.00KSource TEDMCC are publishing this competition on behalf of Ireland West SDZ Designated Activity Company. The brief is to undertake the market validation, technical, commercial and operational planning development work necessary to establish the proposed Hub’s viability. The tenderer shall identify an appropriate operating model
Request for the Provision of Consultancy Services for Local Enterprise Office Donegal clients in the EU Geographical Indication boosting Food, Non-food and Tourism sectors in Northern areas Project
Location: IrelandBuyer: Donegal County Council
Open tenderCloses 24 Nov, 202619 daysValue €33.06KSource TEDDonegal County Council, on behalf of the Local Enterprise Office Donegal, is seeking to create a Framework to deliver Consultancy Services for Local Enterprise Office Donegal clients in the EU Geographical Indication boosting Food, Non-food and Tourism sectors in Northern areas Project (GIFT).
Lifford- Stranorlar Community Trails Plan
Location: IrelandBuyer: Ballybofey and Stranorlar Integrated Community Company
Open tenderCloses 24 Nov, 202619 daysValue €24.50KSource TEDBassic Enterprise wish to appoint suitably qualified and experienced professional services and as such now seek quotations from suitably qualified consultants to develop and deliver a Community Trails Plan for the Lifford-Stranorlar Municipal District in County Donegal.
Westgate Vision 2040 - Multi-Disciplinary Design Team (MDDT) Consultancy Service
Location: IrelandBuyer: Louth County Council
Open tenderCloses 25 Nov, 202620 daysValue €900.00KSource TEDDelivery of detailed design, tender and management of construction phase to handover for Westgate Vision Public Realm Scheme Character Area 1 and 2
Footways Maintenance Survey (Lot 3) (2027)
Location: South EastBuyer: West Sussex County Council
Open tenderCloses 10 Nov, 20265 daysValue £60.00kSource Find a TenderWest Sussex County Council are seeking to and identify suitably qualified and interested organisations to obtain road condition data for the highway network for footways and remote cycleways during 2027.
A, B & C Road Conditions Survey (Lot 2) (2027)
Location: South EastBuyer: West Sussex County Council
Open tenderCloses 10 Nov, 20265 daysValue £90.00kSource Find a TenderWest Sussex County Council are seeking to and identify suitably qualified and interested organisations for the provision of A, B and C road condition surveys during 2027.