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Tenfell
Awarded contract
Published 03 Nov 2016

Research Brief for Farmers and Agricultural Workers "Safety and Attitudes to Risk"

Health and Safety Executive · North West

Key facts

Contract value
£80,000
Awarded
20 Sep 2016
Contract starts
25 Sep 2016
Contract ends
03 Feb 2017
Procedure
Restricted procedure
Buyer type
Central government

Awarded to

SupplierValue
MARKET & OPINION RESEARCH INTERNATIONAL LTD T/A IPSOS MORI£80,000

Description

The purpose of this brief is to commission a research agency to carry out a mixture of qualitative and quantitative research to improve our understanding of farmers’ and agricultural workers’ perceptions, attitudes and behaviours towards health and safety; particularly relating to ‘risk-taking’ behaviour, leading to either a quantitative segmentation or qualitative typologies. The segmentation/typologies will need to inform HSE’s activities in the agricultural sector and provide the capability to prioritise, target and tailor our interventions, campaigns and messaging to achieve a reduction in the rate of injuries and fatalities. We also wish to explore farmers’ wives or partner’s views towards risk-taking behaviour and understand their perceptions of the level of influence they have to stop their spouse taking risks with their lives and their health.

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