SC22166 - Road Safety - Crown Commercial Services Framework
Kent County Council · South East
Key facts
- Contract value
- £240,000
- Awarded
- 25 Sep 2022
- Contract starts
- 30 Sep 2022
- Contract ends
- 30 Sep 2023
- Procedure
- Direct award
- Buyer type
- Local government
Awarded to
| Supplier | Value |
|---|---|
| MANNING GOTTLIEB OMD | £240,000 |
Description
The campaigns focus on creating awareness of improved behaviour across all road users and on using behavioural change techniques and informative education to deliver key messages to road users. We use mass messaging techniques countywide but can also be specific to area or district. These messages communicate effectively across a wide area within a short timescale, ensuring there is consistency and enabling local education or training activity to benefit from the credibility of association with a bigger message. The campaigns are an annual programme that coincide with the National Policing Calendar, consequently our campaigns run alongside the issues the police are enforcing. An annual campaign calendar also ensures that we work collaboratively with our partner agencies on the same issues at the same time, ensuring consistent messaging across the county. Having a programme of campaigns throughout the year gives us the opportunity to continuously target specific road users and their behaviours. We are able, across the year, to target specific areas that occur highly in the crash stats and can not only target online audiences but also within town centres, radio, TV and pubs.
All of our campaign creative has been developed, our requirement for this procurement exercise is for media buying, exclusively; if we require further development of creative, this would fall outside of this framework and procurement regulations apply. Most campaigns, dependent on the total cost of the campaign, undertake a pre and post and often midterm research exercise with a market research company; this helps us to understand where the campaigns are being well received and if the public are reacting in a positive way and their behaviours have changed. It is particularly reassuring when public behaviours and opinions have clearly changed, but if they have not, it can give us a clear indication of where we still need to campaign and increase our messaging.
Categories (CPV)
- 34000000 Transport equipment and auxiliary products to transportation
Similar open tenders
Overt Fleet Vehicle Collision Repair Services
Location: LondonBuyer: Mayor's Office for Policing and Crime
Open tenderCloses 15 Dec, 202641 daysValue £34.50mSource Find a TenderThe Metropolitan Police Service (MPS), acting on behalf of the contracting authority identified in the Tender Notice and Contract, is seeking to appoint suppliers capable of delivering safe, efficient, resilient and high-quality vehicle collision repair services for its overt fleet. The fleet includes vehicles used in
Provision of Traffic Management for Events
Location: Yorkshire and the HumberBuyer: Hull City Council
Open tenderCloses 4 Dec, 202630 daysValue £270.00kSource Find a TenderHull City Council (the Authority) is seeking tenders from interested organisations for the provision of Traffic Management for Events. The tender is an open procedure consisting of a one stage process. The contract is anticipated to commence January 2027 for a period of three years . Estimated contract value is £90,000
Offer trydanol a llusernau goleuadau stryd / Street lighting electrical equipment and lanterns
Location: WalesBuyer: Flintshire County Council
Open tenderCloses 25 Nov, 202621 daysValue £1.00Source Find a TenderCyflenwi lanternau goleuadau stryd newydd i Gyngor Sir y Fflint, gan gynnwys o ddanfon i gefnogaeth cynnal a chadw, adnewyddu asedau diwedd oes a/neu welliannau effeithlonrwydd ynni trwy LED a thechnoleg gyrrwr newydd. The supply of replacement street lighting lanterns for Flintshire County Council, including delivery
Supply and Delivery of a Mobile Stage System to the Sligo Town Festival Collective
Location: IrelandBuyer: Sligo Festival Collective
Open tenderCloses 9 Dec, 202635 daysValue €60.00KSource TEDSupply and Delivery of a Trailer-Mounted Mobile Stage System to the Sligo Town Festival Collective
Supply and Delivery of Turntable Ladder Aerial Fire Appliance for use by Offaly Fire and Rescue Service
Location: IrelandBuyer: Offaly County Council
Open tenderCloses 2 Dec, 202628 daysValue €900.00KSource TEDSupply and Delivery of Turntable Ladder Aerial Fire Appliance for use by Offaly Fire and Rescue Service
Framework Agreement for Hire of Vehicles and Plant/Machinery
Location: South WestBuyer: Ubico Ltd
Open tenderCloses 30 Nov, 202626 daysValue £4.80mSource Find a TenderThe Company is seeking to establish a framework agreement for the provision of hire vehicles and plant equipment/machinery. The framework will provide access to a range of suppliers capable of delivering reliable, responsive, and cost-effective vehicle and plant hire services to support operational requirements across