Delivery of Hands-on Workshop - Marketing Tactics and Planning
Aston University · West Midlands
Key facts
- Contract value
- £1,500
- Awarded
- 16 Jun 2015
- Contract starts
- 16 Jun 2015
- Contract ends
- 30 Jun 2015
- Procedure
- Not applicable
- Buyer type
- Education
Awarded to
| Supplier | Value |
|---|---|
| Do Everything Differently | £1,500 |
Description
Provide a 3 hour interactive âMarketing Planning Reviewâ workshop, including prior submission of presentation slides, and provision of all relevant handouts and workshop materials. Details of the workshop are
Date: 25th June 2015 Time: 9.30am â 12.30pm Location: The Studio, 7 Cannon Street, Birmingham, B2 5EP, UK Audience: A group of small business leaders from across the Midlands, who have recently completed the Aston Programme for Small Business Growth
We expect the workshop to attract up to 15 delegates; a room has been booked to accommodate this number in boardroom style and refreshments will be provided.
The workshop should enable attendees to: ï§ Undertake a review, during the session, of their current marketing activity ï§ Participate in interactive exercises that will enable them to examine their own tactics and develop marketing plans for the future ï§ Go away with a suite of practical tools that can be put to immediate use within their businesses.
The session should be designed predominantly as an opportunity for attendees to review how their marketing activity currently performs, and what is and is not successful. It should also offer practical advice and suggestions for how they might plan future campaigns. Exercises should cover a range of activity covering some or all of the following: An overview of what is âmarketingâ (e.g. PR, events, digital and social media etc); evaluating campaign performance and return on marketing investment; customer segmentation and identification of target markets; definition of the businessâ âofferâ; marketing planning; lead conversion and the customer journey; and implementation of useful metrics and measures
Categories (CPV)
- 80500000 Training services
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