Marketing Strategy and Event Management Services
Key facts
- Contract value
- £291,830
- Awarded
- 07 Sep 2015
- Contract starts
- 31 Aug 2015
- Contract ends
- 31 Aug 2018
- Procedure
- Not specified
- Buyer type
- Local government
Awarded to
| Supplier | Value |
|---|---|
| White Label Consultants | £291,830 |
Description
In working towards delivering the growth aspirations of Kingston, as set out in the adopted Kingston Futures Vision and Strategy and the 'statement on growth' published by the Kingston Strategic Partnership, it is important that we market the Borough as both a business and investment destination. To achieve this in the most effective way we need to produce a marketing strategy that includes a market audit, a clear statement of target market segments and a marketing activity plan to address the segments identified. The second part of this commission will be to manage the delivery of that marketing activity including event organisation and event specific promotional material. The provider will also be required to bring in sponsorship to match fund these events. Effective event management takes a particular combination of design and logistics and expertise in bringing in sponsorship is an additional specific requirement that only consultants specialising in this field posses.
Additional information: Please see opportunity on the London Tenders Portal: https://www.londontenders.org/procontract/supplier.nsf/frm_opportunity?openForm& contract_id=CONTRACT-9U5F-9ZI7WY&opp_id=OPP-HIS-9XBH-EPK76R&search_id=&org_id=OR G-9L9N-FE1A3T&from=supplier_home
Categories (CPV)
- 79000000 Business services: law, marketing, consulting, recruitment, printing and security
- 79340000 Advertising and marketing services
- 79342000 Marketing services
- 79413000 Marketing management consultancy services
- 79952000 Event services
- 79952100 Cultural event organisation services
- 98000000 Other community, social and personal services
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