Own Your Home Campaign Tracking Research
Crown Commercial Service · United Kingdom
Key facts
- Contract value
- £50,000
- Awarded
- 20 Oct 2016
- Contract starts
- 31 Oct 2016
- Contract ends
- 30 Oct 2017
- Procedure
- Not applicable
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| Verian Group UK Ltd | £50,000 |
Description
This contract award is being published for transparency purposes only.
A mid and post wave campaign tracking, to evaluate the effectiveness of the Authorityâs Own Your Home national advertising campaign. The Authority wants to use this information to track the effectiveness of the campaign and establish a Return on Marketing Investment methodology which will be used to measure the financial impact of the campaign in future years.
The Authority reserves the option to extend the call-off contract by up to 2 periods of 1 year.
Categories (CPV)
- 79310000 Market research services
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